Ten Four CFO

A webpage for Ten Four CFO, featuring images of office buildings, a professional man with glasses, and a conference room, with sections describing CFO services and expertise.

Before Redesign:

Redesign:

Homepage of Ten Four CFO website featuring mountain landscape with trees, a communication tower, and a cloudy sky, with navigation menu and call-to-action buttons.

Alternative Hero Concepts:

Homepage of a financial consulting website named TEN FOUR CFO with a dark blue background, white and light blue text, and navigation links for 'Our Services,' 'Home,' 'Book Online,' and 'Blog.' Main headline reads 'Strategic Financial Leadership' with a subheading 'At Your Fingertips.' There is a button labeled 'Book a Consultation.' The page features three sections: fractional CFO guidance with an upward trending graph icon, operational clarity with gear icons, and strategic growth with an upward arrow icon.
A website homepage for a financial leadership consulting company, featuring a dark blue background, white text, and navigation links at the top. The main headline reads 'Strategic Financial Leadership at Your Fingertips,' with a call-to-action button labeled 'Book A Consultation.' Sections highlight services like fractional CFO guidance, operational clarity, and strategic growth.
Homepage of Ten Four CFO website with firm logo, navigation menu, and headline about outsourced accounting and CFO advisory services.
Homepage of a website for Ten Four CFO with the title 'Ten Four CFO' and the subtitle 'Confirmed & Connected.' The navigation menu includes links for Services, Approach, Contact, and a 'Book a call' button. The section describes CFO services for finance leadership, with options to 'Book a call' and 'See services'.

Business Cards

Logo with Wi-Fi signal icon and text 'Ten Four CFO, Confirmed & Connected'.
Business card for Michael Spencer, MBA, CCIFP, president of Ten Four CFO, with contact info and website

Brief

The client needed a modern website redesign and refreshed marketing materials that positioned Ten Four CFO as an experienced, approachable fractional CFO for growing businesses. The goal was to improve credibility, differentiate the brand from competitors, and create a consistent visual identity across digital and print touchpoints.

Solution

I began by researching competing fractional CFO firms to identify common design patterns and opportunities for differentiation. After presenting multiple homepage concepts, the client chose a photography-led hero section to create a more personal and approachable first impression. I redesigned the website with a focus on clear messaging, responsive layouts, and lead generation, while also creating supporting brand assets including business cards and a LinkedIn profile logo to ensure a cohesive brand presence.