Ten Four CFO

Before Redesign:

Redesign:

Alternative Hero Concepts:

Business Cards

Brief

The client needed a modern website redesign and refreshed marketing materials that positioned Ten Four CFO as an experienced, approachable fractional CFO for growing businesses. The goal was to improve credibility, differentiate the brand from competitors, and create a consistent visual identity across digital and print touchpoints.

Solution

I began by researching competing fractional CFO firms to identify common design patterns and opportunities for differentiation. After presenting multiple homepage concepts, the client chose a photography-led hero section to create a more personal and approachable first impression. I redesigned the website with a focus on clear messaging, responsive layouts, and lead generation, while also creating supporting brand assets including business cards and a LinkedIn profile logo to ensure a cohesive brand presence.